Robbers on High Street “Training the Tricks”
Music video concepted as part of the REI GoPlaylist campaign, Winter 2008-2009. Ten bands, ten original songs inspired by snowsports, nine custom music videos to go with them, all done by us in-house. Oh, and zero budget…
The Rentals “Colorado”
Music video concepted as part of the REI GoPlaylist campaign, Winter 2008-2009. Ten bands, ten original songs inspired by snowsports, nine custom music videos to go with them, all done by us in-house.
Eagles of Death Metal “Now I’m A Fool”
Music video concepted as part of the REI GoPlaylist campaign, Winter 2008-2009. Ten bands, ten original songs inspired by snowsports, nine custom music videos to go with them, all done by us in-house.
Saxon Shore “Bar Clearing Good Times”
Music video concepted as part of the REI GoPlaylist campaign, Winter 2008-2009. Ten bands, ten original songs inspired by snowsports, nine custom music videos to go with them, all done by us in-house.
REI Video Contest
REI, best clients in the world to work with (really), asked us to do an intro video for their Active Family Video Contest to let participants know how to participate, and do so in a creative way that would encourage them to use their own creativity in their videos. So we proposed a fun stop-motion piece, with a very handmade feel, to embody the good vibe of the REI brand as well as communicate the process for participation. It was a fun project to Creative Direct on, and we hope that outdoor folk of all bents will find it inspiring.
Check out the video here: http://folio.tobypast.com/rei/finalEdit_compressed.mov
REI “The Cycle”
For REI’s Spring Cycling campaign, we produced a cool video story called “The Cycle”, which features three heroes going through their daily routine, sharing the same bike as they get things done in a fun way. The video is featured on REI’s new brand channel on YouTube, as well as rich media banners around the web.
** UPDATE: 2010 Addy Award winner **
REI Go Playlist
REI asked for a new way to get people excited about the upcoming Snowsports season, something different. So we said, why not commission 10 up-and-coming bands, like Eagles of Death Metal, The Apples in Stereo, Robbers on High Street, The Rentals, etc, to do original songs inspired by snowsports, make music videos and cool wallpapers, and put it all in a cool Papervision 3D interface…..oh yeah, and they’re all FREE TO DOWNLOAD!
Needless to say, it’s a big hit! See it here.
Update: 2009 Bronze Addy winner!
