Embassy Suites asked BBDO to deliver a strong, engaging online experience that delivered their value proposition in no uncertain terms; you get more when you stay at Embassy Suites. So we decided to take viewers on a quick spin through a property, from arrival to suite to Manager’s Reception to breakfast. We also thought the quality of the rooms, atrium, and facilities spoke for themselves, so we shot a series of 360-degree panoramas that show just how much more you get at Embassy Suites. See MORE here: http://www.moreness.com/

Music video concepted as part of the REI GoPlaylist campaign, Winter 2008-2009. Ten bands, ten original songs inspired by snowsports, nine custom music videos to go with them, all done by us in-house. Oh, and zero budget…

Music video concepted as part of the REI GoPlaylist campaign, Winter 2008-2009. Ten bands, ten original songs inspired by snowsports, nine custom music videos to go with them, all done by us in-house.

Music video concepted as part of the REI GoPlaylist campaign, Winter 2008-2009. Ten bands, ten original songs inspired by snowsports, nine custom music videos to go with them, all done by us in-house.

Music video concepted as part of the REI GoPlaylist campaign, Winter 2008-2009. Ten bands, ten original songs inspired by snowsports, nine custom music videos to go with them, all done by us in-house.

REI, best clients in the world to work with (really), asked us to do an intro video for their Active Family Video Contest to let participants know how to participate, and do so in a creative way that would encourage them to use their own creativity in their videos. So we proposed a fun stop-motion piece, with a very handmade feel, to embody the good vibe of the REI brand as well as communicate the process for participation. It was a fun project to Creative Direct on, and we hope that outdoor folk of all bents will find it inspiring.

Check out the video here: http://folio.tobypast.com/rei/finalEdit_compressed.mov

For REI’s Spring Cycling campaign, we produced a cool video story called “The Cycle”, which features three heroes going through their daily routine, sharing the same bike as they get things done in a fun way. The video is featured on REI’s new brand channel on YouTube, as well as rich media banners around the web.

** UPDATE: 2010 Addy Award winner **

To support Alliance Theater’s Jesus Christ Superstar Gospel, we created a fun and viral way to share any kind of news, be it good or bad, with Gospel music, because we all know everything sounds better with Gospel. You can try it yourself here.

** UPDATE: 2010 Addy Award winner **

REI asked for a new way to get people excited about the upcoming Snowsports season, something different. So we said, why not commission 10 up-and-coming bands, like Eagles of Death Metal, The Apples in Stereo, Robbers on High Street, The Rentals, etc, to do original songs inspired by snowsports, make music videos and cool wallpapers, and put it all in a cool Papervision 3D interface…..oh yeah, and they’re all FREE TO DOWNLOAD!

Needless to say, it’s a big hit! See it here.

Update: 2009 Bronze Addy winner!

I recently finished producing the microsite for the new ING Your Number campaign, a multi-channel campaign built around the idea that we all have a number we need to hit to retire comfortably, and ING can help make that easier.

Update: this campaign just won 3 MIXX Awards from the IAB in New York, the second most awards at the show! View the gallery HERE. Update 2: 2009 Gold Addy winner as well!

I Art Directed the site design and the video shoot out in LA. Both of the actors have interesting backstories; one was on NYPD Blue and the other has a very famous Hollywood dad. See if you can guess who.

Find your number here.